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FOX News
Nov 24, 2012 3:00am PST
manage their healthcare costs, their technology costs. they have got to watch the bottom line and where they disadvantage historically the internet has been a great equalizer. >> where are small businesses add a disadvantage. >> there are advantages the to the entrepreneurs are close tomorrow employees and customers. that level of customer service is a tremendous advantage. that's what they have to take advantage of. the local. >> personalize it? >> personalized service. the fact that you can go into a small business today and really get taken care of. and you can't get that in a big box store. >> harnessing social media in a local communitiening able to go on facebook and say thanks for coming in today. i really appreciate it. having that personal connection. you don't get that from big box stores. >> if you are in a local community and doing a search. local store is going to show up on iphone or tab bleted. that's something that needs to be taken advantage of. don't have to pay a zillion dollars in key words. just the fact that you have a presence is what is most important. >> we're o
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